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Research reports

Depth research on high impact toothpaste

The research was conducted in order to probe the high impacttoothpaste users' attitudes towards persistent flavorsand the perceived relationship between persistent flavours, freshness and breath protection.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Depth research on high impact toothpaste. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/depth-research-on-high-impact-toothpaste


Research reports

Report on qualitative research on 'Oncle Edouard'

A campaign for advertising After Eight Mints hasbeen developed in France for french television.The style is similar to the past advertising stylefor After Eight in the U.K. i.e. a dinner tablesetting. The objectives of the research reporthere were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1973
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Citation

, C. (1973a, June 14). Report on qualitative research on 'Oncle Edouard'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-oncle-edouard-


Research reports

Qualitative research on Smarties Egg Heads

Rowntree Mackintosh has produced a product consisting of ahollow chocolate egg containing Smarties. The object of thisresearch was to examine consumer reactions to the productpresented as 'Smarties Egg Heads'About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 13, 1973
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Citation

, C. (1973a, June 13). Qualitative research on Smarties Egg Heads. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-egg-heads


Research reports

Qualitative research on Black Magic and All Gold internal packaging and components

The objectives of this research were to assess the relativeimagery and acceptance of Black Magic and Terry's All Goldas projected by the assortments of chocolates and theinternal presentation, and how these elements combined tocontribute to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Qualitative research on Black Magic and All Gold internal packaging and components. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-and-all-gold-internal-packaging-and-components


Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nappy-liners--product-placement-test-on-behalf-of-johnson-johnson-ltd-


Research reports

Qualitative research into Radio Newcastle

The research's objectives were:1. To provide information on the particularneeds of listeners in the Tyneside area,for local radio;2. To identify satisfactions and dissatisfactionswith existing services in the area amongsta range of heavy and light...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). Qualitative research into Radio Newcastle . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-radio-newcastle-


Research reports

Qualitative research on Rennie Concepts

Three alternative forms of Rennie have been preparedas visual/verbal concepts. The primary objective of this research was toexplore consumer reactions to these concepts.During the course of the research, the appeal ofRennie in its current form...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1973
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Citation

, C. (1973a, March 18). Qualitative research on Rennie Concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-rennie-concepts


Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/omo-concept-research


Research reports

Qualitative research on Fun Packs

In view of the recent appearance of 'Fun packs' containing miniatures of competitive products,normally Mars, Marathon, Galaxy, Ripple, and MilkyWay, this research sets out to investigate theconcept of such 'Fun Packs' and to assess theirappeal to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1973
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Citation

, C. (1973a, February 14). Qualitative research on Fun Packs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fun-packs